In this article I’m going to explain how doing a group presentation is a bit like singing in a choir.
Once again, massive thanks to Terry Simpson for proof reading it.
I’m in a choir. I’m a comedian from Birmingham, the choir is for Birmingham comedians, it’s called “The Birmingham Comedians Choir” – I’ll pause for a moment to let you digest the creative brilliance of the name…
I must confess – I haven’t got a great voice. I used to sing a few bars of a song as part of my act until one day another comedian pointed out that my voice wasn’t good enough to amaze people, or bad enough to make them laugh. Anyway, I can carry a tune and I’ve been put in the bass section where we usually get just 4 different notes we have to sing in any song.
And it is great fun. There’s something uplifting when we get a song sounding good – a sense of group achievement. But when it goes wrong it can sound pretty dire…..
We’ve got our first gig in a few days at a benefit concert for Syrian refugees. Some of you may at this juncture be thinking “haven’t they suffered enough?”
“But what’s all this got to do with presentations?” I hear you mutter.
Well, if you consider a lot of situations when you’re presenting to a customer you are part of a wider agenda. OK, maybe you’re doing the important solo – but is someone else introducing it and setting up the whole meeting? Is someone else going to talk about the implementation, or discuss a particular topic?
I’ve seen loads of group presentations, and been part of a fair few where the following has happened: Person A has introduced it, Person B has done their bit, then Person C has come on with a completely different topic, followed by person D who introduces another subject, and then finally back to Person A to wrap it all up. …And to jump to a footballing simile that can seem like having a bunch of superstars on the pitch that can’t score a goal…. England anyone?
“Ahhh,” I hear you shout, “what they need is a theme to tie it all together.”
And you’d be right. Someone’s got to conduct the choir…
So yes, after we’ve decided what our theme is going to be, someone needs to be in control as we plan it, rehearse it, and deliver it.
Now having a common theme is important.
However, I’ve seen group presentations where there’s been a theme, and where persons A, C & D have done their bits referencing the theme. But then in the middle, Person B has done their bit using a completely different theme or without referencing the theme at all. I’m not sure which one is worse – not having a hymn sheet or not sticking to it.
Obviously, unlike a choir, we’re not all going to present at the same time – although it would certainly make for a memorable day ….
Now there are certain songs where at one part the harmony deliberately creates a clash – I think the technical term is ‘discord’. And that’s fine as long as the next bit resolves that clash – it sets up tension.
And sometimes in a presentation we want to set up a bit of tension – maybe we pose a controversial topic or ask a challenging question – and again, that’s fine – let’s just remember to resolve it rather than leave it hanging because all the audience will remember at the end is the unpleasant clash.
Also, when we’re singing a song we don’t always stay at the same volume – we have quiet bits and loud bits – light and shade if you like. Thus our presentation needs variety – not just in terms of volume (although, frankly, some presenters do suffer from a monotonic delivery); it needs changes of pace, tension, and resolution. And it’d be nice if it finished on a crescendo, rather than just stopping suddenly or petering out leaving the audience confused.
The key things to remember are; someone needs to be in charge (the conductor), have a structure, agree on a theme (and everyone’s presentation supports the theme), plan it, and most importantly rehearse it.
Plus, and this is the biggie – we’re a choir – we aren’t competing with each other – we are working together as a team to create the best result we can. OK, so we all want to be the superstar but we win as a team and we lose as a team. It doesn’t matter if the bit you did was great if the overall performance was poor. Or, going back to football for a moment… It doesn’t matter if you score a wonder goal if you allow the Russians to equalise in injury time…
Demonstrations have a curious effect on time – when people are watching software on a screen, time appears to slow down…. So in order to make our software look as fast as possible we have to bend and sometimes break the laws of physics, and this article explains how we’ll do that…
Once again, massive thanks to Terry Simpson for proof reading it.
Scientists can’t explain the phenomenon, well maybe they can but I haven’t asked any, and I’m doubting they could get the funding to investigate it anyway. But it does appear that whenever a person demonstrates software in front of a group of people the system seems to take longer to respond than when there’s just one person looking at it.
“So what? Who cares?” I hear you cry.
“You should,” is my reply, “and here’s why.”
The problem is that a prospective customer is going to perceive that the fastest they’re ever going to see the software run is during the demonstration. So if it appears slow during the demo they’re getting the impression that it’s going to be even slower when it’s live.
And it doesn’t matter if you tell them that it’s just a bit slow because we’re on-line to somewhere thousands of miles away, or our demo system isn’t very powerful; chances are they won’t believe you.
Now it may be that speed isn’t that important, and if it isn’t, that’s great. However, waiting 2 minutes for the results to appear is going to feel like an hour has passed if all the audience is doing is watching a screen where nothing much is happening.
So what can we do about it?
We could try a line that an old colleague of mine used to use. He’d say “We deliberately slow this down so that you can see what’s happening.” And I think a prospect even believed that, once. But we can be cleverer than that.
First of all, don’t demonstrate with one hand tied behind your back. Find the quickest easiest way to demonstrate a particular feature. Peter Cohan in his excellent book ‘Great Demo’ gives some powerful tips on how to do this – check them out here http://www.secondderivative.com/
Secondly, if you can, make sure the hardware is up to the job. Get the fastest bit of kit you can, and keep it tuned up and de-cluttered.
Thirdly, is there anything you can do to make the software faster? I’ve worked on systems where the first time a program loads it takes a while, but then it performs really quickly. If this is the case, then pre-load the software before the demo. Just make sure the system doesn’t time you out – is that something you can adjust?
Perhaps there’s nothing you can do about performance – it’s just going to take a few (or many) seconds to operate.
So here’s what you do.
You press the button and then you stand up and address the audience. And then you tell them what the system’s doing. Maybe you sketch a diagram on the white board or flip chart – maybe you have a separate projector and you show a diagram. Or perhaps you could recap the steps you had to go through.
What you’re doing is distracting the people from the screen, whilst in another time-space continuum the software continues its merry dance. Just make sure all this takes longer than the processing. If all else fails you can try what another former colleague of mine used to do – he’d leap up excitedly, point out of the winner and exclaim “Is that a skylark?”
But wait, isn’t there another way? How about we don’t show it at all?
“Anarchy” I hear you scream, “but they asked you to explain how xyz works. And in order to do that we have to press the button. And that takes loads of time.”
But they didn’t ask you to show them, they asked you to explain it. So why not do that? You could walk them through the steps, maybe show them with diagrams how it works, perhaps show a few key things on the screen and then you do what’s commonly known in the UK as “doing a Blue Peter”.
Blue Peter is a TV show for children that has been running since 1958 – I think it’s the longest running children’s programme in the world. And quite often they show kids how to make things out of household objects (using ‘sticky-back’ plastic, washing up bottles, empty toilet roll tubes and coat hangers) – things like an advent candle, a present for your mom on mother’s day; and one year famously when the must have Christmas present for kids was Thunderbirds’ Tracy Island, and there weren’t any in the shops, your very own Tracy Island.
Except they didn’t show you how to make it. No. What they did was show you the components, maybe they’d put a couple of things together. And then, using the immortal line “Here’s one I made earlier”, show you the completed item.
So do that. Already have the results to hand, run the program before the demo and have the output screen ready and then tell them “here’s one I did earlier”. If it’s good enough for Blue Peter….
Or alternatively, keep your eye out for rare species of birds.
Anyone who’s been in the presenting game for any length of time has probably had a presentation or demo go spectacularly wrong…. Anyone who has done Stand Up Comedy for any length of time has had the dubious pleasure of dying on stage – but there are some gigs that are so bad that everyone dies – we call these car crashes…. Once more, big thanks to Terry Simpson for proof-reading.
People have asked me what it’s like doing a really bad gig – well here’s something I wrote a couple of years ago to amuse my comedic friends… enjoy..
Car Crash (adj) Comedian slang for a really bad gig, e.g. “How was that gig on Friday?” “Car crash, mate, absolute carnage.”
Whenever a bunch of comedians meet up (is the collective noun for a group of comedians a gaggle?) we talk about gigs. Nobody wants to hear stories about how you absolutely smashed it, how the crowd begged you for an encore. No, what they want to hear is about the gigs that went bad… Especially if it wasn’t just you who died… Everybody loves a good car crash story.
Well, here’s one I wrote a few years back about a gig I MC’d. The MC or Compere is the person who starts the show, introduces the act, gets the crowd warmed up and basically in the right frame of mind so that the rest of the acts have great gigs.
Big Warning – I wrote this as a comedian for comedians (it got great feedback) so some of the language is a little bit ripe and there’s a few slang terms in there as well… Hopefully context will explain them.
I’d agreed to MC Lisa D’s Aristocrats gig as she’d managed to double book herself and was supposed to be doing a gig in Derby at the same time. And I thought women could multi-task. She told me it was at the social club, I had visions of a bear-pit of a gig, ranks of grizzled men and women slowly supping warm beer, some bloke coming up in the break and saying “Here’s one for you, there were these two Pakistanis…”
I was wrong, it was The Social Club. On Temple Street in Birmingham, by the Cathedral and where all the upwardly-mobile bright young things go to play. What we used to call a trendy wine bar back in the 80’s… The 80’s being when I was last considered remotely trendy. She also told me that they normally get between 20 – 30 punters who sit there quietly facing the front and laugh like drains at anything remotely funny. So it sounded like it could be fun… And fun it was indeed.
I got there at 7:52 and it was rammed. If you can imagine a trendy wine bar that is comfortable with 60 people in, then try to imagine one that has 3 to 4 times that number shoved into it. Historians may make note at this point that this was the Thursday before Good Friday, and thus the last evening before a 4-day weekend. I managed to bump into Johnny P and together we managed to track down Lisa who was just about to leave. She introduced us to the landlord. He told us that a number of leaving do’s had decided to partake of his hospitality that evening, he also said that he’d told them there was comedy going on and that they were all really up for it. I think that’s what he said but the background noise was peaking at RB211 just before take-off level. He showed me the sound system. It looked the sort of thing that Led Zeppelin would choose – if they were going to play a gig in a two berth caravan and didn’t want to wake up the toddlers who were very light sleepers. I realised shouting would probably be required. Note for my American readers – a caravan is what you guys call a trailer…
Billy and Danny had also arrived; I’d met Danny before but not Billy. Lisa had suggested that he went on towards the end as he was a bit dark. Billy told me he’d played the Hollybush (a well-known comedy club in the West Midlands) the other week and had gone on first. Now students of comedy know that they like it dark at the Bush. But after his set Wolfie (owner of the Hollybush Pub and legend) had suggested that next time Billy plays it he goes on towards the end. I realised he’d be a bit dark in the way that Karl Marx’s philosophy of ‘The Workers Control of Factories as a Means to Destroy the Industrial Bourgeoisie” might be described as ‘a bit left of centre’. Hannah arrived and we all shared mutual thoughts of ‘this could be tough’.
The stage area was a small clearing at the back of the room with the sort of portable backdrop you see in a shopping centre where someone is demonstrating a magic mop or a new method of eyebrow plucking. There was a mic stand and a mic and the cable snaked away into the distance where it made its way to the sound desk. So the stage area was at ground level surrounded by a few tables where various office parties sat and around which the main throng stood in huddles laughing and flirting, the lighting was dim and sexy which sort of suited the clientele. For those of you who don’t know me I should point out that not being on a raised stage isn’t an issue as I’m 6’ 7”. Those of you who do know me may be slightly amazed at that fact as I look about 5’ 9”. So the big issue was going to be people seeing us.
At 8.20 I announced the comedy would be starting in 10 minutes. I think a couple of people noticed. 10 minutes later I stepped up to the mic and said in a very loud voice “WELCOME TO ARISTOCRATS.” And then something amazing happened. The talking stopped. Everyone looked at the stage. Those who could sit did so, the rest stood around and laughed like drains at everything remotely funny.
This actually happened. Really, honestly, it did. That is if you believe that Heisenberg’s uncertainty theory must lead to an infinite number of universes. So in a universe somewhere Colin Harris was MC’ing this gig and everybody listened. Plus, if Heisenberg is right then there was also a universe where a chrysanthemum called Colin is standing in front of a field of poppies and they’re having a great time as well. Excuse me for a moment cos I need to go and see a bloke called Schrödinger about a cat.
Unfortunately, in the universe we are in, about 10 people applauded and the rest carried on as if nothing had happened. There was a table of girls right by the stage and they were great all night, really supportive and laughers; there was a corner area to my left where people showed some interest – more about them later. And there were a few random guys and gals who showed some sign of comedy life. I did some bantering and tried a few jokes and the girls laughed and the people who were listening laughed as well. Plus I felt my throat tear slightly as I had to shout to make myself heard. This just had the effect of making the rest talk a bit louder. Anyway after about ten minutes of this I felt that it was as good as it was going to get so I announced that they should welcome the first act…
He’s known on the West Mids comedy circuit by us comedians as ‘Big Johnny P’, this is because he’s about 6’ 5”. Any non-comedians reading this should just skip over this as understanding how such comedic genius works is probably beyond you. All I will say is that the clue is that he’s tall, so we call him big. Anyway Johnny P started his schizzle and the girls were laughing and the rest carried on with their plans of oblivion.
After about ten minutes a guy approached me. He looked like an accountant. He told me that that chap said something quite amusing back then and he thought he was quite funny however he couldn’t really hear him that well. I nodded sympathetically. He then said he’d got an idea. He admitted he’d never done any comedy but he was quite an experienced public speaker. “What you should do is grab the microphone and shout, really shout, and ask everyone to shut up.” I said I was with him so far but didn’t mention that I’d been really shouting and that my vocal chords were fraying like a Primark T shirt after a bio wash. “And then, this is the cunning bit, when they shut up you tell them to be quiet for 1 minute while you tell some jokes and that if they don’t think you’re funny, then they can throw things.”
I spotted the major flaw in his plan and consoled myself that he probably hadn’t seen my act. Then I thought maybe he had seen my act. Anyway, call me a coward if you like but laying down the gauntlet with the line “Throw things if I’m not funny” was not what I wanted my final words to be.
Johnny P finished off after 20 minutes and got a great reception from the girls. We shared a nod. A nod that says “well I was a hit with 4% of the audience so job well done.”
I called for a break. I think a few people noticed. I stood outside with Hannah and convinced her that playing her guitar was the right thing to do. That guitars were magic wands that would instantly calm crowds and turn this crazy gig around.
“Bees, eh, what’s that all about? They flit over you, have a swig of your nectar, nick your pollen and then eff off to the flower next to you, b*******s.” The poppies went wild for that one.
Meanwhile in our universe I did some more bantering. Unbeknown to me a young wag crept over to the mic cable and was in the process of pulling apart the connector. Fortunately, Danny R spotted him and intervened. In the ensuing mêlée I was able to deliver my own personal tribute to the late great Norman Collier. Danny made the nasty man stop it and even faced down his mates who were up for it. Brave or what?
Anyway, after this mic foolery I got things back on track and welcomed on stage….
Hannah S. The girls liked her and she did some stand up and then she said she was going to sing and play her guitar. Unfortunately, the mic stand holder was a bit loose so I had to help her jam the mic at the right angle. She took up her guitar and started to play “Paradise City” and the effect was magical. People stopped and looked and started laughing and clapping along. Then the landlord emerged from the crowd brandishing a knife with which he attempted to adjust the mic stand. The knife touched the mic and the feedback wailed like a banshee with haemorrhoids, kids in caravans across the country were woken up. The mic stand was adjusted but the magic spell was broken. Hannah started the song again but the majority had gone back to their conversations once more. We can only dream of what the gig could’ve been – beware of knife wielding landlords has now become my motto.
Chrysanthemum Colin did a bit about having a good mothers’ day mainly because he didn’t end up in a vase. The poppies lapped it up. Meanwhile I coaxed my vocal chords into life once more and after 4 minutes of nonsense called for.
Danny R. He strode the performance area with the presence of a man who can deter cable meddling hoodlums. He did a joke and the girls laughed, plus a small section behind me exploded with gales of laughter. Thus buoyed up, Danny carried on. More shrieks and gales of laughter, unfortunately this didn’t coincide with anything approaching a punchline. I looked round me and saw the reason for the jocularity. Apparently ‘Steve’, the wit of the accounts payable department was regaling his colleagues with tails of purchasing mishaps. I caught the tail end of the one about the time he’d bought 700 boxes of A5 paper instead of 700 boxes of A4 paper. The punchline was “I thought they was cheap!!!” Young Sandra, a buxom blonde was fixing him with big bedroom eyes and told him he ought to go and do some stand up. Steve caught my eye and I made the universal gesture of “You can do 5 minutes if you like”. Steve thought about it and realised wisely that 5 minutes of how he bought the wrong things, punchline “I thought they was cheap!!!” would probably not fly and that it could ruin his chance of getting his leg over young Sandra. He murmured something about not wanting to show up the other acts and went back to talking to Sandra’s bosom.
I missed most of Danny’s set as Lou C, who’d just arrived, grabbed me and said we needed to talk. We wandered outside where I have my office. He’d got his hands on his knees and was looking rough. He told me he’d been throwing up all evening, and then stopped and had another retch. He looked pretty bad and I glanced around fully expecting to see the Grim Reaper nonchalantly hanging around waiting for business. I told myself that if Lou croaked I would nick his wine routine, it’s what he’d want. He said he needed to go home and I told him it was OK, I decided death or no death I’d do his wine routine for him that night.
I went back in, Danny finished and I called a break. During the break I told the others that Lou was ill and said to Billy that he could do as long as he liked.
I did my remembrance day stuff and the poppies cried with laughter – know your audience. I did some stuff about growing up in Brum (Birmingham) and the girls laughed. Flushed with success I called for and got the one called…
Billy R. Who started a bit dark. His favourite song is probably ‘a darker shade of dark’. I know that use of the C word may offend. Ben B does a routine about it, and very funny it is too. I was there the night when he asked the audience if they were offended by the C word and some girl shouted out “do you mean cucumber?”. Billy used the C word, in the same way that you and I use haemoglobin as a means of transferring oxygen, that is constantly. He interspersed it with the F word so we got a stream of scatological binary with 1 being the C word, and zero being the F word. Later analysis revealed he’d actually said “Go now, flee my children, flee, for our earthly bodies have been transcended. I’m a little teapot.”
The audience were starting to notice. He then mined the comedy dark that is paedophilia, necrophilia and radical mastectomies. Jerry Sadowicz, who’d popped in to see what was going on, winced and left, shaking his head. The audience were starting to boo and shout stuff. He then went even darker and the boos got louder, but he kept going like a demented marionette being jerked by a foul-mouthed puppeteer. The fat lady wasn’t singing but she was screaming “Fanny cancer is not comedy. I hope you get fanny cancer.” She was one of the group who’d listened all the way through. I deduced she was drunk. And whilst I’ve no formal medical training; 15 years of watching ‘Holby City’ (a popular UK hospital drama) has got to count for something. I was not aware of the carcinoma named after the diminutive of Frances, believing Billy may be confusing cervical or perhaps ovarian metastases. However, this was not the time for me to point this out to William. He reached a crescendo and left the stage to a flood of catcalls. Danny had videoed the set so perhaps we will be able to see it on YouTube…
I went back on stage and decided to do a few minutes of material (possibly about wine) to restore calm and to send the good denizens home on a happy note. However, the landlord had switched the sound system off so I shouted out a few thanks and the girls cheered. And we declared the gig closed. No doubt 96% of the people in the bar may think sometime over the weekend that they thought there was supposed to be some comedy on that night. Then they’d shrug and forget such foolish notions. I spoke with the rest of the gang, Billy told us he’d enjoyed it. Normal Aristocrat rules say that the acts other than the headliner get paid from donations. Johnny P and I decided that asking for donations after Billy’s rant on fanny cancer would probably be a tad futile. We wished each other ‘Merry Easter’ and I left.
Outside Steve was chatting with Sandra who appeared very unsteady. Without warning she leant forward and let the contents of her stomach cascade over his shoes and shins. I knew how he felt. Welcome to show business.
In this article I’m going to explain how using a good analogy can bring your presentation alive, and also show how the wrong analogy can leave everyone deflated. Once again, thanks to Terry Simpson for the sterling proof-reading job.
A few years ago I was working for a major US Software House as a pre-sales consultant. I was asked to meet with a new prospect and my job was to demonstrate the flexibility of our product. The prospect was in Northern Sweden – inside the Arctic Circle, so I found myself on a plane heading northwards.
To take my mind off the thorny question of how exactly I was going to demonstrate ‘flexibility’ and also to distract the thoughts that I was in a bog-standard commercial airliner that was soon going to have to land on a runway covered in ice I idly flicked through the in-flight magazine. Towards the back there were some things you could buy – two objects caught my eye – and fired up my imagination…. ten minutes later they were both in my laptop bag.
I was one of the first presenters. I explained that I was going to show them how flexible our software was. And because I was in Sweden I would do it using an inflatable model. There were some nervous giggles.
I then produced my first purchase – an inflatable model plane that I’d blown up and hidden behind the lectern.
The sight of it got a big laugh.
“Now this plane is really flexible- see, I can bend it to alter its shape – and our software is like that – it’s very configurable so it’s easy to alter it to work in a different way or to change its appearance.”
“But there’s another sort of flexibility, isn’t there? What if I want to add another engine, or take off one of the wings and put it on the other side? I’d end up ruining it. This plane doesn’t have that sort of flexibility. And a lot of software out there is like that – it might be bendy, but if you want to add something or move something around you risk damaging it beyond repair”.
“So what we need is another sort of flexibility.” I then produced my second purchase – a plane made of Lego.
“OK, so this isn’t very bendy – but look how easy it is to take an engine off, or move a wing around – and our software is just like that – it’s made from components like Lego bricks and we provide you with a toolset so you can add extra bits of functionality, or move those bits around.”
Then all I had to do was show a couple of examples of both bits of flexibility and then I summed up by showing the models again. The prospective client loved it, and the other presenters latched on to the analogy when they showed their bits.
We got the deal and there was much celebration.
So whenever I now need to explain something complicated I will simplify it by using an analogy – and wherever possible I try to make it a bit funny. It may be a story I’ve made up (or that happened to someone), it could be an object as an analogy for a process or a feature, it could be a proverb. You could use a sporting analogy but just make sure it’s relevant to your audience – a British audience may not understand a baseball story, but similarly a great cricket anecdote stands the risks of bewildering the Americans…
You can use a more negative analogy to explain their current situation, like stumbling around in the dark or being in a maze, and it’s a great feeling if the client really identifies with it.
The problem is if you can’t think of an analogy you run the risk of confusing the audience or leaving them bewildered. There’s a great sketch from the British comedians Armstrong and Miller about not using an analogy – catch it here
Plus, the wrong analogy can be disastrous. I once worked with a man who in the middle of a presentation that had been going quite well suddenly decided to explain a particular function of the software by likening it to a toilet. OK, we all got the gist of what he was on about but I’m fairly confident that the reason that particular sale went down the pan was because every time the potential client thought about our solution this was the image that came to mind…
Then there was the time we asked our implementation specialist to use analogies when explaining how we made sure the implementation would go smoothly.
We were all on form, analogies were being flung out like confetti – it was going great.
Then it came to his section – he opened with the immortal words “Now we all know implementations can be a nightmare….”
We all felt the energy – along with any prospect of our company getting the order – leave the room.
So to sum up – an analogy, like a picture, paints a thousand words – just make sure it’s painting the right words.
In this article I’m going to discuss a qualification technique that’s proved to be very successful. I’m not a quota carrying salesperson – I’m more on the pre sales side but pre sales should be involved in qualification. Once again, thanks to Terry Simpson for the sterling proof-reading job.
I know scores of books and oceans of training have been delivered around the art of qualification in the past and I’m sure they’re all really useful. However, when it comes to qualifying an opportunity I’ve always asked two very simple questions:
Are they going to buy anything? Part of the job of discovery is to find out their needs and understand how they buy – if the need is great enough there’s a good chance they’ll buy something – this article isn’t about this. But there’s some great articles on discovery out there – check this out for instance http://www.secondderivative.com/Let_s_Talk_About_Value.html
Are they likely to buy something from us? Are they our sort of Customer and have we got a good fit for their needs? This is what this article is all about.
I’ve used what I call the “Goldilocks Qualification Technique” with a number of companies over the years and it’s a useful tool in helping you decide whether an opportunity is worth progressing initially and also helps with the ongoing qualification as we find out more about the potential client.
In the fairy-tale ‘Goldilocks and the Three Bears’, a young girl called Goldilocks breaks into a house where Daddy Bear, Mommy Bear and Baby Bear live. She tries out various things like chairs, porridge and beds and categorises each – too big, too small, just right; too hot, too cold, just right; too hard, too soft, just right. The moral of the story being it’s OK to break into houses and steal things as long as it’s only from bears.
The ‘Goldilocks Qualification Technique’ (GQT) uses similar categorisations – you ask yourself “What would an ideal customer for our product look like?”
And then you draw up a table – the rows represent the various aspects of the customer – organisation type, size, industry, reference, competitor, technology etc. (I’ll flesh out some examples later) – and the columns represent various options – with the centre value being just right. It may be that 3 columns suffices but it may be preferable to have 5 or 7 (an odd number makes it easier to understand). There might be a case for having sub-rows within a main row – for instance there might be a number of aspects to questions we need to ask around the technology infrastructure – but the example shown is a simple one.
In the example I’ve used later on in this article I’ve come up with 10 different rows – keen-eyed readers might notice that the first letter of each spells out a certain word… Plus there’s 5 columns and the further from the centre column the more concerned we should be.
What you do when faced with a new prospect is fill out your GQT form like this
We can see straight away that we are fine for porridge temperature, chair size and bed comfort. But their revenue suggests they are too small for us. This might be a potential red flag that indicates we should qualify out.
What this gives us is an easy visual of how close this prospect fits to our ideal – the closer to the centre the better for us. Conversely, the further from the centre any row is indicates a potential problem that we may well need to address. And if none of them are in our sweet spot we need to either think very hard about qualifying out, or at the very least put on our wild goose chasing trousers.
Let’s take a more realistic example:
Imagine we are a small software house selling a solution aimed at distribution companies. Our software is mid-ranged and covers finance, procurement, sales order management and inventory control. We can either install an on premise solution or run it in the cloud. We sell it on a perpetual licence basis so we don’t have a Software as a Service (SAAS) offering.
We know, because we’ve thought about where we’ve been successful in the past, that our ideal customer looks a bit like this:
Game they’re in
Our sweet spot is wholesale distribution. We’ve had some success with manufacturing companies where we’re selling to the distribution arm. If they’ve got a trade counter or sell B2C then maybe, it’s not for us. If it’s a complex configured product then beware, we don’t have a solution. If they’re in any other line of business, then no.
Our sweet spot is independent organisations. We’ve had some success with organisations that are part of a larger group but are autonomous. We’ve also been successful with publicly owned companies where there’s just one main division. Selling to larger conglomerates with no autonomy is usually too difficult. We don’t deal with Governments or charities etc.
Ideally is within a couple of hours of our main office. If they are in a major city we can travel by train. If it involves flying, then we’d better be careful as our pre sales costs will rise. If they’re based overseas, then no.
Our sweet spot is where we are talking directly with the decision makers. Slightly less so where our contacts report into a local board. We get nervous when the decision making takes place remotely.
They’re comfortable with on premise or a cloud solution. They use our underlying technology. Next best is they’re technology agnostic. Worst case is they will only consider an application on a different technology platform or they require a different delivery mechanism (e.g. SAAS)
We’ve got a great product fit with some uniques. We’ve got a good fit with no uniques. We can ‘bend it to fit’. We’ve don’t really do this and our main competitor runs rings around us in this area.
We know who our main competitors are – if they’re on the shortlist then that’s fine. We get worried when the prospect won’t tell us who the competition is. We’d also be very nervous if the competition is either an entry level solution or a massive ERP, we’d be very concerned if the competitor was someone with a completely different sort of solution – say a construction system. If the main competitor was also the incumbent this might indicate we are there to make up the numbers – to provide an alternative quote – this is known as being in Column B.
One of the decision makers is coaching us. One of the influencers is coaching us. A 3rd party is coaching us. We don’t have a coach. One of our competitors is best friends with the decision maker.
Knowledge of Industry
Ideally we’ve got a reference customer in the same industry. Next best is in a similar sort of industry or where they’ve overcome similar challenges. Again we might be worried if our competitors specialise in this industry and have got loads of references – a potential red flag.
They are the right size for our solution. They are a bit bigger than we are used to but they’re not concerned. They’re a bit small but have got growth ambitions and are buying for the future. They can’t afford this level of investment. There’s no way they’d buy from an organisation our size.
What we do is two-fold. Firstly, we use the form to fill out the information we already know. We then take a view on whether the opportunity is worth investing in or not. Secondly we make sure we find out the pieces of information we don’t know as part of our discovery process – perhaps we find out during the first meeting that their ideal solution would be delivered under SAAS – now we don’t do this so perhaps we should test how important this is to them. If it’s definitely got to be SAAS then we should qualify out, if it’s just a preference then perhaps we can proceed with caution, making sure that the rest of the entries are in the centre. Now the form isn’t the be-all and end-all of selling – it’s just a guide. Superior sales tactics coupled with fantastic in-depth discovery leading to a winning presentation may carry the day. However we’ve all been in the situation where the client has handed us the silver medal with the words “You guys did a great job, it’s just that our policy is that the solution must be …..”
If we’re really clever we’ll have done a GQT Profile for our main competitors (see later) which should give an indication of where we might stand.
Here’s a partially completed GQT form from our fictitious software company as an example:
Other Uses for GQT
We can also use the Goldilocks Qualification Technique in a number of other areas:
For our marketing efforts
if we need to create a mailing list we can use some of the rows in order to select suitable companies to go on the list.
How about if we fill out the form as if we were one of our competitors – just remember to be honest, seriously, they must have some good points.
Perhaps we are looking to break into new marketplaces– we can create a new form for each potential marketplace and this should help us determine which ones to go for first.
Maybe we’re thinking about product direction – is there anything we can add to our product that would re-position entries in the Game, Infrastructure or Likely-Fit rows, or maybe enable us to win more against our competitors.
Should we consider partnering or maybe adding a new location – we can create a GQT form to see what affect that would have on our offerings.
The name of the game is to win more business – And it’s not just about working on more opportunities – it’s about working on the right opportunities. The Goldilocks Qualification Technique can help – why not give it a try?
There comes a time in every presentation when we get to the dreaded “Are there any questions?” bit. So let’s gird our loins and talk about some basic question answering techniques.
The bulk of this article is about how we answer those questions and will give some ideas and techniques that can be used to answer questions with confidence.
However, if we’re presenting to a small group of people we may invite them to ask questions throughout, especially if we’re presenting on a topic they’re unfamiliar with. Or perhaps it’s a demonstration, where we’re showing the software and what we are doing may naturally cause questions to arise. We’ll talk about this later.
So, questions, what are they all about? People ask questions for a number of reasons; it may be because they want clarification, perhaps there’s a specific point they need clearing up that your presentation didn’t cover, or maybe it’s because they disagree with what you’re saying. Sometimes it’s just because they think it’s their turn to speak.
The key point is the way you answer is going to determine how successful the presentation is. So no pressure then.
Here’s some simple tips to start with.
The one sided conversation
Have you ever been in a presentation, sat towards the back, where someone in front of you asks a question that you didn’t hear? Then the presenter answers, the questioner asks a follow up and the rest of you sit there listening to one half of a conversation trying to guess what the question was. How good was that?
So, Colin’s first rule is this. As the presenter it is your solemn duty to make sure everyone else hears the question. Even if the question can be heard by everyone in the room you repeat it. This achieves a number of things. Firstly, you can check you’re answering the right question – how do you know? Simple, you ask the questioner if that’s what their asking – maybe clarifying it. Secondly, it gives you a bit of time to think about the question and more importantly your answer. Thirdly, you pause. You don’t go er, ahh, let me see, oooh, that’s a hard one. You certainly don’t go ‘Great Question’ because what about everyone else’s questions – weren’t they great? No, pausing is powerful. Pausing indicates you’re taking the questions seriously, it empowers you, puts you in control, it oozes gravitas. Fourthly, you give the answer. More on answers later.
One final point – if the question was “would you like a coffee?” then a simple “Yes please” or “no thank you” will suffice.
Being on the front foot
There’s a cricket term – being on the front foot, and there’s its opposite – being on the back foot. Now I’m not going to spend ages explaining the rules of cricket so don’t worry but there is an interesting technique called ‘stepping forward into the question’ that we can use when we answer. It’s a way of appearing confident. Consider the opposite – stepping backwards. You get asked a question, you take a step back and answer it. Straight away you appear nervous and hesitant. They ask another and you back up again. Pretty soon you’re pinned against the back wall, all credibility lost.
So step forward, I’m not talking about standing right over someone in an aggressive way, but a small movement forwards gives a positive impact.
Minutiae, Time Travel and Tangents
“Can you explain, in detail, using lots of big words exactly how that feature works?” Sometime we get asked questions where although we know the answer, we know replying to the question is going to require us going really deep. And the rest of the audience neither cares nor understands the answer anyway. In that case it is perfectly acceptable to say to the questioner that you’d like to discuss that with them personally but afterwards. Tell them, and everyone else that you’re more than happy to answer it, however either time constraints or the level of technical detail is better discussed separately.
Perhaps they’ve asked a question that you know you will be covering later. Rather than jumping forward in time tell them that you’ll be covering it then. And remember when you do cover it to ask them if that answered their question.
Sometimes they may ask a question that you covered earlier – when you answer it it’s OK to say “Remember that slide or bit of the software that I showed you earlier? That was how we do x, y or z”. If it’s a demonstration you might have to break off and revisit the same thing again if it’s an important bit but if it’s a presentation to a larger group, then take it offline for later.
What about if the question is from left field, or takes you completely off agenda – again, if this is a group presentation it’s OK to say “I wasn’t planning on covering that, but I’m happy to discuss it afterwards”.
If you allow yourself to get dragged off your presentation agenda, then you’re likely to lose control. Just remember, if you have agreed to discuss it later, make sure you do.
Because it is
My mom was great at answering the really awkward questions when we were kids, “Mom, why is the grass green?”, “Because it is.”, “But mom, why?”, “Because I said so.” She also had the power to send us to bed early. Unfortunately, my mom isn’t around at my presentations. And also, I’ve found in business that threatening to ground people when they ask tough questions isn’t great when it comes to winning business.
But there’s going to be times when you are asked a question to which you don’t know the answer. And it’s OK to admit it. But what you have to do is write the question down and tell the person you’ll find someone who does know the answer and that they’ll get it to them. Make sure you do. Otherwise, I’ll send my mom round.
Please don’t ask me that
There will be questions that you dread someone asking. They may be about some aspects of your product that you know are weak, maybe it’s something your company did in the past, someone may fundamentally disagree with your company’s ethos or choice of technology, perhaps the previous release was released a bit previously (e.g. before testing was complete) and contained some undocumented features that did not operate as expected, (e.g. it was a bit buggy.)
So what do you do? Do you panic? Fudge? Dance around trying to skirt the issue? Lie? Show the white flag of surrender? No. You answer the question with the answer you’ve prepared earlier. Huh, how do you mean?
What you do before a major presentation is ask yourself, your colleagues and coworkers (there really should be a hyphen in co-workers as I always read it as cow-orkers, whatever they are) to come up with all the really nasty awkward questions you can think of and then spend some time to come up with the answers. And then practice giving the answers whilst your cow-orkers fire awkward questions at you.
Taking our example from before about that release that was a bit of a nightmare: – You’ve fixed that, right? You’ve put new procedures in place to check the quality etc. So you acknowledge there was a problem and explain what you’ve done to correct it and to make sure it doesn’t happen again.
If your company did something bad then you have to acknowledge it and show why that won’t happen again.
If your product doesn’t do xy and z then explain why it doesn’t, be positive about what your product does do that overcomes your clients’ problems.
It’s well worth practising this technique. It enables you to remain strong and positive in the face of adversity. And if you do it like I’ve explained, you can turn a negative into a positive.
But If your company did something really bad, and aren’t fixing it, or the product is seriously deficient and is neither use nor ornament then perhaps it’s time to question why you’re still working there.
When we answer questions, especially ones of a technical nature, it’s often a good idea to use an analogy to explain what we mean. I plan to do a complete article on analogies and stories but if you can use a simple analogy to explain a complex problem then there’s a good chance that the audience will understand. Say there’s a particular feature in your software that has lots of different settings so you can vary the affect it has. Now explaining all that may involve talking about complex algorithms or diving deep into many scenarios. What you don’t do is say “With our product we can have 147 different ways of doing X. The first way is….., the second is…” What you could do instead is use an analogy that contrasts the difference between a light switch and a dimmer switch. With a light switch you’ve got two settings – on or off – with a dimmer switch you can vary the brightness according to your needs. Remember, it’s our job to make the complex seem simple; although I’ve seen presenters do the exact opposite, usually to justify how important their role is.
Presumably there is a light switch manufacturer somewhere who contrasts the differences between a light switch and a dimmer switch by talking about the 147 different forecasting algorithms that can be used in Materials Requirements Planning.
Anyway, watch this blog for my analogy piece.
So we’ve talked about answering questions in a confident and positive manner. We haven’t alienated the rest of the audience by having a one-sided conversation and we’ve been on our front foot and knocked those curved balls out of the ballpark using more analogies than you can shake a stick at.
If all else fails you can also use Colin’s 2nd golden rule – start all of your presentations by telling the audience they can ask anything they like, but if you don’t know the answer, you’ll treat it as a rhetorical question.
Is that it? Thanks for listening, I’ll be the one at the bar if you have any other questions.
By Colin Harris – Conchcom Ltd
There’s no greater high than having a roomful of strangers laughing at your jokes, conversely standing in the spot light with nothing but oppressive silence can be a very lonely experience.
I’ve been presenting and demoing for 30 years now, but for the last 6 years I’ve also been a stand-up comedian. OK, so you’re unlikely to ever see me on the TV and my accountant isn’t advising me to give up my day job. But I enjoy it and guess what, there are some similarities with presentations and demos, however there are some major differences.
So what has Stand Up-Comedy taught me
In stand-up you get given an amount of time to perform. When you start out and at most open mic nights it’s usually 10 minutes (but it’s usually 5 in London),. If you’re playing in a professional club then the opening act usually does 20, the middle 2 acts do 15 minutes each, and the headliner usually does 40. And there’s a compere or MC who will do 10 – 15 minutes at the start of the show and 5 – 10 after breaks or before the next act. But the cardinal rule is that you don’t overrun. It looks unprofessional, if everyone does it the night runs late and people get tired, and it’s a strange coincidence how over-running and not being funny often go hand in hand.
It’s the same when presenting – how many times have you sat through a presentation when someone has taken 30 minutes to say what could have comfortably been covered in 10 minutes. Plus, like a comedy club, people have only got so much time and energy to invest and not many deals are won by boring the audience into submission. I always wear a watch on stage with a stopwatch function. I press start when I go on stage so I know how long I’ve done… And guess what, after performing for a number of years I’ve got a pretty good idea how long I’ve been talking for.
Setup Pause Punchline
The classic way of telling a joke is set up, pause, punchline.. It might be a simple one-liner, or it might be a slightly longer set up involving a story, however the key thing is to pause before you hit the audience with the punchline. It gives them time to process what you’ve said, and they’re expecting something; then you hit them with the punchline that causes (hopefully) that involuntary reaction we call laughter.
With presenting we’re not looking to have them rolling in the aisles but to take note of what you’re saying. Say we’re describing how a feature of our product solves a particular problem. What you shouldn’t do is show the feature (or tell them about it) and then explain its benefit. No, you tell them about the problem, pause to allow them to think about it, then show them the solution, as succinctly as possible. In comedy we sometimes add on an additional quick joke or two to an existing joke, we call these ‘toppers’ so if you’re feature provides another benefit as well then add it on as well. Just don’t over egg it, it’s unlikely one feature is going to solve everything up to and including world peace.
Comedy is unique amongst the performing arts in that you get immediate feedback to what you’re saying, hopefully in the form of a laugh. People wait until the end of a play or a song before applauding. With comedy it’s about making people laugh, sometimes one comedian will say to another after a dying at a gig “Well I really made some people smile tonight”. There’s a cartoon going around at the moment that shows the view from the stage, in the first picture there’s loads of people in the audience laughing but in the middle there’s one guy sitting there looking grumpy with his arms crossed. The second picture shows what the comedian sees – an empty theatre with one person looking grumpy with his arms crossed.. Guess what, you then spend the rest of your time trying to make that one guy laugh. Sometimes it works, sometimes it doesn’t. The key thing is that you’ve noticed you hadn’t got someone on board and tried to do something about it. Sometimes appearances can be deceptive… It’s happened where the grumpy guy has approached me after the show, shook my hand and said “I really enjoyed that”… To which the unspoken reply is “Well I wish you’d let your face in on the secret”.
“OK, so why’s presenting like that?” I hear you ask. Well, because you are getting immediate feedback – are they sitting forward, nodding, are they engaged. Or are they sitting back, suspicious, aloof, disengaged… If they’re the latter then those are the people you need to focus on. Stand up is a monologue, but during a presentation you can turn it into a dialogue. Ask whether this bit is relevant, see if they’ve understood it. In comedy you don’t explain the joke or repeat it (unless the joke involves explaining the joke), but in presenting if they haven’t understood it then you have to, probably in a different way or ways. And if they’re still not convinced then maybe it’s not your day. Maybe all you did was make some people smile.
Not Stepping on the laugh
You’ve just hit them with a killer line and they’re laughing like drains… (I’ve had it happen to me, no seriously)… So what do you do? You wait until they finish laughing… Nervous comedians often start telling another gag immediately – it’s known as ‘stepping on the laugh’. The problem is the audience isn’t ready and, if they’re really laughing hard, they won’t hear what you’re saying anyway… Relax, enjoy it, take a moment to bask in the limelight… then when the laughter subsides, hit them again. However, if you keep stepping on the laughs then all you’re doing is training the audience to not laugh that much.
“Well that’s all very well, isn’t it? But we’re not talking about closing at the Comedy Store here, we’re showing a bunch of people how neat our stuff is at doing that really cool thing with the aged debt report.”
And that’s exactly the point – you’ve just shown them something really important – let them take a while to digest – some people might get it straight away, others it might take a few seconds for the penny to drop… Give it some time to set. Some people might still be baffled so maybe you’ve got to repeat it. If you’re presenting to a darkened room and you’re not getting any visual clues, then maybe you’ve got to train the audience that when you pause it’s because you’ve just said something important.
Making an immediate impact
There’s a good chance the audience don’t know who you are, they’ve never seen you before. They’re hoping you’re going to be funny (after all it’s a comedy show) so it’s up to you to let them know that you are going to be funny, and that’s by making them laugh. Preferably within the first 20 seconds (it doesn’t sound a long time but trust me, look at your watch – time how long 20 seconds take) – and if you haven’t made them laugh within a minute then let me tell you, the other 9 are going to seem like an hour. OK, yes, I know, that guy off the telly, the really funny one, when you went to his show he spent about five minutes waving and smiling and generally mucking about before he told the first joke. But you knew he was going to be funny so he could afford to take the time, plus he’s got a two-hour show, he can afford to start slowly. But I’m me, you’ve never seen me before, so I’d better make sure I make an immediate impact so you trust me.
A presentation has the same sort of dynamics. The audience is hoping you’re going to be interesting, and that what you say will resonate with them. So if you do make an impact then there’s a good chance they’ll carry on listening. On the downside it’s amazing how quickly the audience can tune you out.
So if it’s a presentation – maybe open with a relevant story, if you can do humour then that’s great – if you can’t then don’t worry, not everybody can. It’s much better to start with a good story that relates to what your trying to say than reeling off a series of off-colour jokes your mate told you that aren’t funny, especially the way you tell them.
In comedy you’re advised to open with your second best joke (or bit of a routine) and end with your best bit. However, if you’re doing a demo you’re not looking to save the best til last – start with the most important bit first, then do the second most important bit next. That way you’ve maximised your chances of being successful.
The law of the expected pay off
I was talking with a couple of other comedians the other day and I came up with the law of the expected pay-off. What it means is that the longer the set-up, the greater the expectation of how funny the punch line needs to be. So if I take 5 seconds on the set up then the joke doesn’t need to be incredibly funny to get a laugh. But if I take 5 minutes on the set up then the punch line needs to be amazing otherwise the audience feels cheated and gets distracted. There’s probably a scientific formula I could come up with but there’s no money in that, not with universities scrapping research grants.
If you’re doing a demo or presentation then the same rule applies – don’t waste twenty minutes waffling on about some vague portion of system set-up – spend your time on the important bits. Plus, and this is a big but, the law of the expected pay-off works both ways – if you do a brief set-up and then hit an amazing punchline the laugh is so much greater than if you spent twice as long doing the set-up. So don’t pad the explanation. OK, maybe the feature you’re going to show is the really important one, so what, take as few words as you can to explain it and then show it. The effect will be far greater.
The barometer joke
In stand up you don’t get any time before the show to do discovery. Ok so if you’re not on first you might get some clues about what the audience like, but quite often you have to guess what sort of stuff they like. So we use things called barometer jokes – maybe one’s a pun, maybe one’s a bit risqué, maybe one’s a bit story based. The idea is you know from experience that these are funny jokes but not all audiences go for them – you’re trying to gauge what sort of stuff they like and what they don’t like. You then tailor the rest of your act to stuff you think they’ll like.
This is quite relevant when you get asked to do a demo without having the chance to do any discovery, say at a trade show, or during a first meeting when the prospect wants to get an idea of what your product can do. Rather than coming out with a list of barometer jokes then you can show them a prepared list of subjects you could demonstrate and ask the prospect to choose which one is most relevant. Some people call this the menu demo and it works well because you’re showing stuff you’ve already prepared and it’s stuff the prospect has expressed an interest in.
I’m dying here
There are going to be times when you die. And when it happens it’s a lonely cold place. Most people don’t shout out “get off, you’re rubbish”, no, you stand there in silence. Sometimes it’s a nervous embarrassed silence and sometimes it’s a horrible oppressive we hate every atom of your being silence. But you’ve agreed to do 10, 15 or 20 minutes…. You can try doing different material, maybe that can pull it round. Sometimes if you just acknowledge you’re dying it can have a dramatic affect and get the audience back on side… But sometimes nothing work and you slink off stage to a tiny patter of applause and the rest of the comedians give you that knowing look. If they’re your mates then they’ll probably find it hilarious and make great suggestions along the lines of ‘Have you thought of throwing a couple of jokes in?’… Oh well, there’s always another gig.
And the same can happen when you’re presenting – the audience aren’t responding, the demo isn’t going well, they’re hitting you with questions that are taking you away from what you’re showing. And this is when you need to acknowledge it – maybe the meeting hasn’t been set-up right – there’s been a miss-communication, maybe what you’re showing isn’t relevant. If you can address it and show them what they want then that’s great but if you can’t then remember, you haven’t been contracted to do an hour demo. It’s OK to acknowledge it and call a halt to the proceedings. Who knows, you may even get some brownie points for finishing early.
Learn it, don’t read it
I see lots of new comics make the same mistake. They read their jokes from a piece of paper, mainly because they’re frightened of forgetting their lines. But it’s bad, because if you haven’t learnt the material then you’re showing the audience you don’t have much confidence in it. Plus it’s very difficult to maintain eye-contact with the audience when you’re staring at a piece of paper. So learn it. Ok, if you’re that worried you’re going to forget it or maybe you’re doing 20 minutes then jot some key points of what bits you’re doing on the back of your hand, or on a water bottle, or on a cheat sheet you put on the floor. The main thing is have confidence in your material.
So it is with presenting – don’t read off the slides (especially don’t turn your back on the audience), don’t read your presentation off a piece of paper – learn it and present it. OK you can have a cheat sheet on the desk or lectern or maybe in pencil on the flip chart but have faith in your material – present it and there’s a chance the audience will trust you and believe in it. I know the President or the Prime Minister have their scripts on a tele prompter or those clear screens that the audience can’t read and if you are the President then that’s fine, because their script writer wrote it. But you’re not the President. So learn it.
We talk a lot about energy in comedy. That mystical force that makes the night go great. The way that it appears effortless when you perform. Similarly, we’ve all seen comedians who’ve managed to suck every ounce of energy out of a room and when that happens it’s up to the MC to get the energy back up otherwise the next comedian on is going to have to spend time getting the energy levels back up. I’m not talking about you having to run around like a maniac. Deadpan comedians can have great energy. it’s a performance skill. Ideally you want to tailor your energy level to being the right level for the room – if you’re playing a small room to twenty people there’s no point bounding on stage like you’re playing Wembley Arena, and if you are playing Wembley then you don’t need any advice from me.
With presenting read enthusiasm for energy. You want to shimmer with it. You want to broadcast confidence. You’re probably nervous but the audience don’t know that – you’re in control and at the very least you’ll gain the audience’s respect for bravery. So if you can appear confident then you’ll get a lot of kudos. Interestingly most people quote speaking in public as one of their worst fears, and when questioned usually reply it’s because they’re worried that people will laugh at them. Comedians have exactly the opposite concern.
Leave them laughing
With comedy you finish on your best material, get the big laughs and then thank the audience and walk off to the admiring gaze of the room.
With a presentation you want to finish by telling them what you’ve told them, explaining why it’s relevant and then finish. OK, you maybe have to answer some questions but right at the end you need to remind them what they’ve seen and heard and why it’s important. Finish on a high rather than just petering out. Then you get to walk off to the admiring glances of your audience and colleagues…
Two big differences
There’s two big differences between Stand Up and Presenting. Firstly, in comedy you never steal anyone else’s material. It’s the big no no. You write your own jokes. You don’t borrow another comedian’s. Because if you do then someone will call you on it, the word will get round, and the bookings will dry up.
But in presenting that’s fine – maybe Sally has got a great reference story, perhaps Bob has a really good way of explaining a particular feature – great, steal them, make them your own. Borrow ideas from everywhere – just don’t ever try to claim that it was you, not Shakespeare who wrote that play about the Danish Prince.
Secondly, and this is the big one, they’re not heckling you, they’re asking questions. If someone shouts something out at a comedy club then it’s your job to take them down. Believe me, 999 times out of a 1000 the heckle won’t be funny and will ruin the night for the rest of the audience.
But if it’s a presentation or a demo then it’s perfectly allowed. OK, so if the question is going to take you off track or is maybe not relevant to the rest of the audience then park it and say you’ll answer it ‘off-line’ (just make sure you do.)
Just remember the rules – repeat the question so that the rest of the audience can hear it and to check you’re answering the right question. If necessary check whether it’s just a general question or whether they really need to know whether your product does X – there’s no point answering a question, especially in the negative, if it’s not a requirement of theirs. This will give you time to think of a reply. And remember – you don’t have to be the fount of all knowledge. If you’re not sure then tell themyou’ll get back to them. Just make sure you do.
Being a comedian is a lot like doing a presentation – the performance skills are very similar plus there’s a great buzz when you know you’ve done a great job. So go out there and give them hell.
I’m here all week – don’t forget to tip your waitress.